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May 2022 Edition

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I pitched Wesley Gottesman through a warm introduction and he was very receptive to my business. He then set a series of follow up meetings with his senior partners, and even sat on some consumer sales calls. All seemed to be going well. As Wesley begun to his due diligence he asked a number of standard questions - he wanted the full deck, full model, different model scenarios, model in excel form, etc. All seemed to be going fine and we provided him everything he asked for. Then like other typical "early stage" funds, he passed for a lame reason after ghosting for 2 weeks... basically said that it was too early. Whatever, I don't care, on to the next investor. No big deal, happy to accept a lame excuse pass. The problem then came when I got a cold LinkedIn message from a competitor that said basically, "Hey. Wanted To Let You Know That Wesley Gottesman of Brand Foundry sent me your entire deck and financial model." After this, I emailed Wesley and his senior partners and said that it was wrong to do this and the materials we shared with them were highly confidential information. They said that they would never do this... totally false. I had the competitor email me proof that in fact Wesley Gottesman had indeed shared my entire deck and financial model with the competitor. I again told them it was wrong to do this, and that was the end of it, they never responded. I then discovered that Wesley Gottesman then went out of his way to bad mouth me and my company to other investors we courted. He claimed that I was unprofessional and childish. I didn't call him out on his bad mouthing, because it isn't worth the time and I didn't want to further escalate things. I then had the governing body that oversees the industry my business is in, reach out to me to let me know that they were aware of the business and were watching closely to ensure we are compliant. Of course we will be compliant, but we didn't want to get on their radar just yet. We are pre-launch, and they too got their information from Wesley Gottesman! So shady! This rubs me the wrong way - own up to what you did, keep confidential information confidential, and don't bad mouth young founders because they called you out on your truly shady actions. I don't like that founders feel the need to bow down to poorly behaved investors and turn a blind eye to their shady actions. Why even become an investor when you ask this unprofessional and childish? AVOID WESLEY GOTTESMAN and AVOID BRAND FOUNDRY at all costs! They will pass your materials over to competitors, and if you give any push back on them, they will bad mouth you to other investors and put you on the radar of governing agencies. Avoid avoid avoid avoid! I have also heard from other founders, that they did invest in, that after they give you a check they are very unhelpful with follow on fundraises and leave you out on your own. You are better off pitching your business elsewhere and taking money from someone else more professional and better behaved.
I pitched Wesley Gottesman through a warm introduction and he was very receptive to my business. He then set a series of follow up meetings with his senior partners, and even sat on some consumer sales calls. All seemed to be going well. As Wesley begun to his due diligence he asked a number of standard questions - he wanted the full deck, full model, different model scenarios, model in excel form, etc. All seemed to be going fine and we provided him everything he asked for. Then like other typical "early stage" funds, he passed for a lame reason after ghosting for 2 weeks... basically said that it was too early. Whatever, I don't care, on to the next investor. No big deal, happy to accept a lame excuse pass. The problem then came when I got a cold LinkedIn message from a competitor that said basically, "Hey. Wanted To Let You Know That Wesley Gottesman of Brand Foundry sent me your entire deck and financial model." After this, I emailed Wesley and his senior partners and said that it was wrong to do this and the materials we shared with them were highly confidential information. They said that they would never do this... totally false. I had the competitor email me proof that in fact Wesley Gottesman had indeed shared my entire deck and financial model with the competitor. I again told them it was wrong to do this, and that was the end of it, they never responded. I then discovered that Wesley Gottesman then went out of his way to bad mouth me and my company to other investors we courted. He claimed that I was unprofessional and childish. I didn't call him out on his bad mouthing, because it isn't worth the time and I didn't want to further escalate things. I then had the governing body that oversees the industry my business is in, reach out to me to let me know that they were aware of the business and were watching closely to ensure we are compliant. Of course we will be compliant, but we didn't want to get on their radar just yet. We are pre-launch, and they too got their information from Wesley Gottesman! So shady! This rubs me the wrong way - own up to what you did, keep confidential information confidential, and don't bad mouth young founders because they called you out on your truly shady actions. I don't like that founders feel the need to bow down to poorly behaved investors and turn a blind eye to their shady actions. Why even become an investor when you ask this unprofessional and childish? AVOID WESLEY GOTTESMAN and AVOID BRAND FOUNDRY at all costs! They will pass your materials over to competitors, and if you give any push back on them, they will bad mouth you to other investors and put you on the radar of governing agencies. Avoid avoid avoid avoid! I have also heard from other founders, that they did invest in, that after they give you a check they are very unhelpful with follow on fundraises and leave you out on your own. You are better off pitching your business elsewhere and taking money from someone else more professional and better behaved.
I pitched Wesley Gottesman through a warm introduction and he was very receptive to my business. He then set a series of follow up meetings with his senior partners, and even sat on some consumer sales calls. All seemed to be going well. As Wesley begun to his due diligence he asked a number of standard questions - he wanted the full deck, full model, different model scenarios, model in excel form, etc. All seemed to be going fine and we provided him everything he asked for. Then like other typical "early stage" funds, he passed for a lame reason after ghosting for 2 weeks... basically said that it was too early. Whatever, I don't care, on to the next investor. No big deal, happy to accept a lame excuse pass. The problem then came when I got a cold LinkedIn message from a competitor that said basically, "Hey. Wanted To Let You Know That Wesley Gottesman of Brand Foundry sent me your entire deck and financial model." After this, I emailed Wesley and his senior partners and said that it was wrong to do this and the materials we shared with them were highly confidential information. They said that they would never do this... totally false. I had the competitor email me proof that in fact Wesley Gottesman had indeed shared my entire deck and financial model with the competitor. I again told them it was wrong to do this, and that was the end of it, they never responded. I then discovered that Wesley Gottesman then went out of his way to bad mouth me and my company to other investors we courted. He claimed that I was unprofessional and childish. I didn't call him out on his bad mouthing, because it isn't worth the time and I didn't want to further escalate things. I then had the governing body that oversees the industry my business is in, reach out to me to let me know that they were aware of the business and were watching closely to ensure we are compliant. Of course we will be compliant, but we didn't want to get on their radar just yet. We are pre-launch, and they too got their information from Wesley Gottesman! So shady! This rubs me the wrong way - own up to what you did, keep confidential information confidential, and don't bad mouth young founders because they called you out on your truly shady actions. I don't like that founders feel the need to bow down to poorly behaved investors and turn a blind eye to their shady actions. Why even become an investor when you ask this unprofessional and childish? AVOID WESLEY GOTTESMAN and AVOID BRAND FOUNDRY at all costs! They will pass your materials over to competitors, and if you give any push back on them, they will bad mouth you to other investors and put you on the radar of governing agencies. Avoid avoid avoid avoid! I have also heard from other founders, that they did invest in, that after they give you a check they are very unhelpful with follow on fundraises and leave you out on your own. You are better off pitching your business elsewhere and taking money from someone else more professional and better behaved.
Verified Investor Response:
Helps Founders:
10/10
Saves & Gives Founders Money:
Yes!
Needs to be Profitable?
Nope!
Is This For Real?
13/10
Founder Guarantee?
Nope!
Fees?
Unlimited cards. Zero fees.
Spend Control & Transparency?
13/10
Built to Save Founders Monay?
Yes!
Oops! Something went wrong while submitting the form.

0

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There was nothing wrong with this meeting persay, but man did Nicholas sounded low-energy and uninterested when I was talking about the startup. Trying to ignite his enthusiasm was like trying to wade through mud, although that could have also been due to a weak pitch on my end. Asked very generic questions about team, business model and growth. Provided some insight into the COVID-19 fundraising market when asked.
There was nothing wrong with this meeting persay, but man did Nicholas sounded low-energy and uninterested when I was talking about the startup. Trying to ignite his enthusiasm was like trying to wade through mud, although that could have also been due to a weak pitch on my end. Asked very generic questions about team, business model and growth. Provided some insight into the COVID-19 fundraising market when asked.
There was nothing wrong with this meeting persay, but man did Nicholas sounded low-energy and uninterested when I was talking about the startup. Trying to ignite his enthusiasm was like trying to wade through mud, although that could have also been due to a weak pitch on my end. Asked very generic questions about team, business model and growth. Provided some insight into the COVID-19 fundraising market when asked.
Verified Investor Response:
Helps Founders:
10/10
Saves & Gives Founders Money:
Yes!
Needs to be Profitable?
Nope!
Is This For Real?
13/10
Founder Guarantee?
Nope!
Fees?
Unlimited cards. Zero fees.
Spend Control & Transparency?
13/10
Built to Save Founders Monay?
Yes!
Oops! Something went wrong while submitting the form.

0

Oops! Something went wrong while submitting the form.
Mike is one of the most thoughtful, curious people I've ever worked with in the business world. The size of the check and the size of the company don't impact the level of attention and care that he gives to the founders he partners with. He is as focused on the people as he is on the problems - and it allows for a deeper discussion of what drives future value than one has with most VCs. I love that he is as motivated by learning, growing and changing the world as he is by returns - and that in turn makes a founder think bigger about their opportunity. He's also a total, experienced pro - and yet he doesn't carry an ego or put dictatorial type pressure on entrepreneurs. Top to bottom, he is a huge value add.
Mike is one of the most thoughtful, curious people I've ever worked with in the business world. The size of the check and the size of the company don't impact the level of attention and care that he gives to the founders he partners with. He is as focused on the people as he is on the problems - and it allows for a deeper discussion of what drives future value than one has with most VCs. I love that he is as motivated by learning, growing and changing the world as he is by returns - and that in turn makes a founder think bigger about their opportunity. He's also a total, experienced pro - and yet he doesn't carry an ego or put dictatorial type pressure on entrepreneurs. Top to bottom, he is a huge value add.
Mike is one of the most thoughtful, curious people I've ever worked with in the business world. The size of the check and the size of the company don't impact the level of attention and care that he gives to the founders he partners with. He is as focused on the people as he is on the problems - and it allows for a deeper discussion of what drives future value than one has with most VCs. I love that he is as motivated by learning, growing and changing the world as he is by returns - and that in turn makes a founder think bigger about their opportunity. He's also a total, experienced pro - and yet he doesn't carry an ego or put dictatorial type pressure on entrepreneurs. Top to bottom, he is a huge value add.
Verified Investor Response:
Helps Founders:
10/10
Saves & Gives Founders Money:
Yes!
Needs to be Profitable?
Nope!
Is This For Real?
13/10
Founder Guarantee?
Nope!
Fees?
Unlimited cards. Zero fees.
Spend Control & Transparency?
13/10
Built to Save Founders Monay?
Yes!
Oops! Something went wrong while submitting the form.

5

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Super positive experience with Nico. Even if he turned down investing in my project (he is not perfect😉 ), he invested a lot of time in my success (post rejection). From providing feedback, advise and his network, he became an incredible help for me. Even if my VC network grew in the last couple of years, Nico will be always my first choice because his value goes way beyond the money he can invest.
Super positive experience with Nico. Even if he turned down investing in my project (he is not perfect😉 ), he invested a lot of time in my success (post rejection). From providing feedback, advise and his network, he became an incredible help for me. Even if my VC network grew in the last couple of years, Nico will be always my first choice because his value goes way beyond the money he can invest.
Super positive experience with Nico. Even if he turned down investing in my project (he is not perfect😉 ), he invested a lot of time in my success (post rejection). From providing feedback, advise and his network, he became an incredible help for me. Even if my VC network grew in the last couple of years, Nico will be always my first choice because his value goes way beyond the money he can invest.
Verified Investor Response:
Helps Founders:
10/10
Saves & Gives Founders Money:
Yes!
Needs to be Profitable?
Nope!
Is This For Real?
13/10
Founder Guarantee?
Nope!
Fees?
Unlimited cards. Zero fees.
Spend Control & Transparency?
13/10
Built to Save Founders Monay?
Yes!
Oops! Something went wrong while submitting the form.

0

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Paul is one of the most helpful and sincere investors I've ever met. He played a big role in our Series A, making over 40 thoughtful introductions to potential investors and helping us every step of the way. He's extremely smart and a great thought partner, especially when it comes to business strategy, sales, marketing, and operations. Most importantly Paul is low ego, down to earth, and truly cares about the founders he invests in. Can't recommend him highly enough.
Paul is one of the most helpful and sincere investors I've ever met. He played a big role in our Series A, making over 40 thoughtful introductions to potential investors and helping us every step of the way. He's extremely smart and a great thought partner, especially when it comes to business strategy, sales, marketing, and operations. Most importantly Paul is low ego, down to earth, and truly cares about the founders he invests in. Can't recommend him highly enough.
Paul is one of the most helpful and sincere investors I've ever met. He played a big role in our Series A, making over 40 thoughtful introductions to potential investors and helping us every step of the way. He's extremely smart and a great thought partner, especially when it comes to business strategy, sales, marketing, and operations. Most importantly Paul is low ego, down to earth, and truly cares about the founders he invests in. Can't recommend him highly enough.
Verified Investor Response:
Helps Founders:
10/10
Saves & Gives Founders Money:
Yes!
Needs to be Profitable?
Nope!
Is This For Real?
13/10
Founder Guarantee?
Nope!
Fees?
Unlimited cards. Zero fees.
Spend Control & Transparency?
13/10
Built to Save Founders Monay?
Yes!
Oops! Something went wrong while submitting the form.

0

Oops! Something went wrong while submitting the form.
When we signed the term sheet, Gil told us that now he works for us. He really meant it. He's very involved in the company (but not too much), he wants to learn as much as he can about our space, he has great product ideas (even for an industry he's not that familiar with), and he tries to find connections whenever we need intros. He's one of the smartest and fast-thinking investors I know. His way of thinking 10x may sometimes be too intense and a bit hard to handle when you're living in the day-to-day but on the flip-side he will never let you settle. I consider myself lucky to have him on board.
When we signed the term sheet, Gil told us that now he works for us. He really meant it. He's very involved in the company (but not too much), he wants to learn as much as he can about our space, he has great product ideas (even for an industry he's not that familiar with), and he tries to find connections whenever we need intros. He's one of the smartest and fast-thinking investors I know. His way of thinking 10x may sometimes be too intense and a bit hard to handle when you're living in the day-to-day but on the flip-side he will never let you settle. I consider myself lucky to have him on board.
When we signed the term sheet, Gil told us that now he works for us. He really meant it. He's very involved in the company (but not too much), he wants to learn as much as he can about our space, he has great product ideas (even for an industry he's not that familiar with), and he tries to find connections whenever we need intros. He's one of the smartest and fast-thinking investors I know. His way of thinking 10x may sometimes be too intense and a bit hard to handle when you're living in the day-to-day but on the flip-side he will never let you settle. I consider myself lucky to have him on board.
Verified Investor Response:
Helps Founders:
10/10
Saves & Gives Founders Money:
Yes!
Needs to be Profitable?
Nope!
Is This For Real?
13/10
Founder Guarantee?
Nope!
Fees?
Unlimited cards. Zero fees.
Spend Control & Transparency?
13/10
Built to Save Founders Monay?
Yes!
Oops! Something went wrong while submitting the form.

0

Oops! Something went wrong while submitting the form.
Niko led our $3m+ series seed and joined our board. He was incredibly supportive all along, especially in some tough times, and put the founders interests ahead of GC's often as we negotiated an exit which provided a win for all parties. He will be my first call when I next fundraise. This culture seemed to be common across all the GC partners I worked with.
Niko led our $3m+ series seed and joined our board. He was incredibly supportive all along, especially in some tough times, and put the founders interests ahead of GC's often as we negotiated an exit which provided a win for all parties. He will be my first call when I next fundraise. This culture seemed to be common across all the GC partners I worked with.
Niko led our $3m+ series seed and joined our board. He was incredibly supportive all along, especially in some tough times, and put the founders interests ahead of GC's often as we negotiated an exit which provided a win for all parties. He will be my first call when I next fundraise. This culture seemed to be common across all the GC partners I worked with.
Verified Investor Response:
Helps Founders:
10/10
Saves & Gives Founders Money:
Yes!
Needs to be Profitable?
Nope!
Is This For Real?
13/10
Founder Guarantee?
Nope!
Fees?
Unlimited cards. Zero fees.
Spend Control & Transparency?
13/10
Built to Save Founders Monay?
Yes!
Oops! Something went wrong while submitting the form.

0

Oops! Something went wrong while submitting the form.
Stay away!!! It's all about what's in it for them. They were genuinely UN-helpful and created distractions.
Stay away!!! It's all about what's in it for them. They were genuinely UN-helpful and created distractions.
Stay away!!! It's all about what's in it for them. They were genuinely UN-helpful and created distractions.
Verified Investor Response:
Helps Founders:
10/10
Saves & Gives Founders Money:
Yes!
Needs to be Profitable?
Nope!
Is This For Real?
13/10
Founder Guarantee?
Nope!
Fees?
Unlimited cards. Zero fees.
Spend Control & Transparency?
13/10
Built to Save Founders Monay?
Yes!
Oops! Something went wrong while submitting the form.

0

Oops! Something went wrong while submitting the form.
Jeb is generally a very supportive investor. Though I would not say he brings strategic chops to the table, that is not always what you want. He is honest and straight forward, and his firm and LPs are well established and connected.
Jeb is generally a very supportive investor. Though I would not say he brings strategic chops to the table, that is not always what you want. He is honest and straight forward, and his firm and LPs are well established and connected.
Jeb is generally a very supportive investor. Though I would not say he brings strategic chops to the table, that is not always what you want. He is honest and straight forward, and his firm and LPs are well established and connected.
Verified Investor Response:
Helps Founders:
10/10
Saves & Gives Founders Money:
Yes!
Needs to be Profitable?
Nope!
Is This For Real?
13/10
Founder Guarantee?
Nope!
Fees?
Unlimited cards. Zero fees.
Spend Control & Transparency?
13/10
Built to Save Founders Monay?
Yes!
Oops! Something went wrong while submitting the form.

0

Oops! Something went wrong while submitting the form.
Before we even met, Ameet went out of his way to make introductions to founders in their portfolio & connect us with other potential investors. I've never met a VC who was so generous with his time and his contacts. Cannot recommend enough!
Before we even met, Ameet went out of his way to make introductions to founders in their portfolio & connect us with other potential investors. I've never met a VC who was so generous with his time and his contacts. Cannot recommend enough!
Before we even met, Ameet went out of his way to make introductions to founders in their portfolio & connect us with other potential investors. I've never met a VC who was so generous with his time and his contacts. Cannot recommend enough!
Verified Investor Response:
Helps Founders:
10/10
Saves & Gives Founders Money:
Yes!
Needs to be Profitable?
Nope!
Is This For Real?
13/10
Founder Guarantee?
Nope!
Fees?
Unlimited cards. Zero fees.
Spend Control & Transparency?
13/10
Built to Save Founders Monay?
Yes!
Oops! Something went wrong while submitting the form.

0

Oops! Something went wrong while submitting the form.

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