VC Guide

Building For Founders

Anonymous fund & investor partner reviews by founders for founders.
Net promoter scores for VCs.

December 2023 Edition

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He will make positive hyperbolic statements, but then ghost you. He ghosted us in the middle of a deal, not returning any voicemails, emails, and Linkedin messages. Other co-investors have said he is extremely disorganized.
He will make positive hyperbolic statements, but then ghost you. He ghosted us in the middle of a deal, not returning any voicemails, emails, and Linkedin messages. Other co-investors have said he is extremely disorganized.
He will make positive hyperbolic statements, but then ghost you. He ghosted us in the middle of a deal, not returning any voicemails, emails, and Linkedin messages. Other co-investors have said he is extremely disorganized.
Verified Investor Response:
Helps Founders:
10/10
Saves & Gives Founders Money:
Yes!
Needs to be Profitable?
Nope!
Is This For Real?
13/10
Founder Guarantee?
Nope!
Fees?
Unlimited cards. Zero fees.
Spend Control & Transparency?
13/10
Built to Save Founders Monay?
Yes!
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0

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The whole team is super down to earth and have some good deals under their belts. FWIW, we've also heard good things about Ludlow from other founders. They didn't have much experience with our industry so the conversation went sideways. Decision: They passed
The whole team is super down to earth and have some good deals under their belts. FWIW, we've also heard good things about Ludlow from other founders. They didn't have much experience with our industry so the conversation went sideways. Decision: They passed
The whole team is super down to earth and have some good deals under their belts. FWIW, we've also heard good things about Ludlow from other founders. They didn't have much experience with our industry so the conversation went sideways. Decision: They passed
Verified Investor Response:
Helps Founders:
10/10
Saves & Gives Founders Money:
Yes!
Needs to be Profitable?
Nope!
Is This For Real?
13/10
Founder Guarantee?
Nope!
Fees?
Unlimited cards. Zero fees.
Spend Control & Transparency?
13/10
Built to Save Founders Monay?
Yes!
Oops! Something went wrong while submitting the form.

0

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Comes very prepared to meetings, having reviewed your deck, and she asks a lot of questions. She knows your customer really well and is passionate about how capital can do good. She also follows through on connecting you with other investors.
Comes very prepared to meetings, having reviewed your deck, and she asks a lot of questions. She knows your customer really well and is passionate about how capital can do good. She also follows through on connecting you with other investors.
Comes very prepared to meetings, having reviewed your deck, and she asks a lot of questions. She knows your customer really well and is passionate about how capital can do good. She also follows through on connecting you with other investors.
Verified Investor Response:
Helps Founders:
10/10
Saves & Gives Founders Money:
Yes!
Needs to be Profitable?
Nope!
Is This For Real?
13/10
Founder Guarantee?
Nope!
Fees?
Unlimited cards. Zero fees.
Spend Control & Transparency?
13/10
Built to Save Founders Monay?
Yes!
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0

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Worked with him for some non-VC related stuff though, responsive. I believe his focus is more on financial sector/hedge funds currently due to his expertise in capital market and fund management thought.
Worked with him for some non-VC related stuff though, responsive. I believe his focus is more on financial sector/hedge funds currently due to his expertise in capital market and fund management thought.
Worked with him for some non-VC related stuff though, responsive. I believe his focus is more on financial sector/hedge funds currently due to his expertise in capital market and fund management thought.
Verified Investor Response:
Helps Founders:
10/10
Saves & Gives Founders Money:
Yes!
Needs to be Profitable?
Nope!
Is This For Real?
13/10
Founder Guarantee?
Nope!
Fees?
Unlimited cards. Zero fees.
Spend Control & Transparency?
13/10
Built to Save Founders Monay?
Yes!
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0

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Anne owns a small percentage of our company but has provided more value than any other current investor we have. She really puts in the time and work to connect us with people, give advice, and offer useful resources.
Anne owns a small percentage of our company but has provided more value than any other current investor we have. She really puts in the time and work to connect us with people, give advice, and offer useful resources.
Anne owns a small percentage of our company but has provided more value than any other current investor we have. She really puts in the time and work to connect us with people, give advice, and offer useful resources.
Verified Investor Response:
Helps Founders:
10/10
Saves & Gives Founders Money:
Yes!
Needs to be Profitable?
Nope!
Is This For Real?
13/10
Founder Guarantee?
Nope!
Fees?
Unlimited cards. Zero fees.
Spend Control & Transparency?
13/10
Built to Save Founders Monay?
Yes!
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3

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Mo and the firm made a quick decision. They communicated well along the way, and since writing the check, have offered several customer and partnership introductions on their own accord. Thankful to have them as part of the team!
Mo and the firm made a quick decision. They communicated well along the way, and since writing the check, have offered several customer and partnership introductions on their own accord. Thankful to have them as part of the team!
Mo and the firm made a quick decision. They communicated well along the way, and since writing the check, have offered several customer and partnership introductions on their own accord. Thankful to have them as part of the team!
Verified Investor Response:
Helps Founders:
10/10
Saves & Gives Founders Money:
Yes!
Needs to be Profitable?
Nope!
Is This For Real?
13/10
Founder Guarantee?
Nope!
Fees?
Unlimited cards. Zero fees.
Spend Control & Transparency?
13/10
Built to Save Founders Monay?
Yes!
Oops! Something went wrong while submitting the form.

0

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Jeremy is exactly what you expect a venture capitalist to be. He is a shark. You are either his home run hitter and he gives you all of the attention in the world, or you strike out and he stops caring or giving you the time of day. Jeremy doesn't care about anything other than making money and getting a return on his investment. The moment you make a mistake, you will get passed off to a junior partner and Jeremy writes your business off. He truly believes businesses will either be a unicorn or need to die, there is no middle ground. With Jeremy, he forced us to pass on life-changing acquisitions for the founding team, because the purchase price didn't return the exit Jeremy wanted. I respect that, it's his right, but it is in his best interest, not the founders. Would I take money again? Maybe. But I wish I knew what I was getting into before taking his money. Is he good at his job? Yes. Does he care about his founders? Only if you hit home runs every quarter, the moment you stop hitting a home run, you are dead to him. Will he follow on invest? Maybe, if you hit it out the park, but if not they will try to bring in a Series B firm and make your business their problem. As long as you know what you are getting into, take his money, but if you want a VC to coach you and mentor you and help you build a business, Jeremy is not your guy. If you know how to drive the bus with your eyes closed - he is your best friend, if you don't - run away.
Jeremy is exactly what you expect a venture capitalist to be. He is a shark. You are either his home run hitter and he gives you all of the attention in the world, or you strike out and he stops caring or giving you the time of day. Jeremy doesn't care about anything other than making money and getting a return on his investment. The moment you make a mistake, you will get passed off to a junior partner and Jeremy writes your business off. He truly believes businesses will either be a unicorn or need to die, there is no middle ground. With Jeremy, he forced us to pass on life-changing acquisitions for the founding team, because the purchase price didn't return the exit Jeremy wanted. I respect that, it's his right, but it is in his best interest, not the founders. Would I take money again? Maybe. But I wish I knew what I was getting into before taking his money. Is he good at his job? Yes. Does he care about his founders? Only if you hit home runs every quarter, the moment you stop hitting a home run, you are dead to him. Will he follow on invest? Maybe, if you hit it out the park, but if not they will try to bring in a Series B firm and make your business their problem. As long as you know what you are getting into, take his money, but if you want a VC to coach you and mentor you and help you build a business, Jeremy is not your guy. If you know how to drive the bus with your eyes closed - he is your best friend, if you don't - run away.
Jeremy is exactly what you expect a venture capitalist to be. He is a shark. You are either his home run hitter and he gives you all of the attention in the world, or you strike out and he stops caring or giving you the time of day. Jeremy doesn't care about anything other than making money and getting a return on his investment. The moment you make a mistake, you will get passed off to a junior partner and Jeremy writes your business off. He truly believes businesses will either be a unicorn or need to die, there is no middle ground. With Jeremy, he forced us to pass on life-changing acquisitions for the founding team, because the purchase price didn't return the exit Jeremy wanted. I respect that, it's his right, but it is in his best interest, not the founders. Would I take money again? Maybe. But I wish I knew what I was getting into before taking his money. Is he good at his job? Yes. Does he care about his founders? Only if you hit home runs every quarter, the moment you stop hitting a home run, you are dead to him. Will he follow on invest? Maybe, if you hit it out the park, but if not they will try to bring in a Series B firm and make your business their problem. As long as you know what you are getting into, take his money, but if you want a VC to coach you and mentor you and help you build a business, Jeremy is not your guy. If you know how to drive the bus with your eyes closed - he is your best friend, if you don't - run away.
Verified Investor Response:
Helps Founders:
10/10
Saves & Gives Founders Money:
Yes!
Needs to be Profitable?
Nope!
Is This For Real?
13/10
Founder Guarantee?
Nope!
Fees?
Unlimited cards. Zero fees.
Spend Control & Transparency?
13/10
Built to Save Founders Monay?
Yes!
Oops! Something went wrong while submitting the form.

0

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Took the call and seemed more concerned moving around his house than listening to the pitch. Claimed what we were doing was the perfect sweet spot, but his questions weren’t great, and he certainly wasn’t prepared. I won’t go into the detail but a lot of people were involved in this conversation and all confirmed that this investment was a no brainer. Matt took all our info, ghosted is for a while, resurfaced, said things were positive with his partners, took more info, ghosted. Came back with a no, with no reason. I find out way down the line that he had shared everything with a competitor. In the interim I did give Matt the benefit of the doubt and introduced him to another founder, and she had the same experience. Commerce ventures as a firm have an amazing reputation, unfortunately Matt is one shady customer.
Took the call and seemed more concerned moving around his house than listening to the pitch. Claimed what we were doing was the perfect sweet spot, but his questions weren’t great, and he certainly wasn’t prepared. I won’t go into the detail but a lot of people were involved in this conversation and all confirmed that this investment was a no brainer. Matt took all our info, ghosted is for a while, resurfaced, said things were positive with his partners, took more info, ghosted. Came back with a no, with no reason. I find out way down the line that he had shared everything with a competitor. In the interim I did give Matt the benefit of the doubt and introduced him to another founder, and she had the same experience. Commerce ventures as a firm have an amazing reputation, unfortunately Matt is one shady customer.
Took the call and seemed more concerned moving around his house than listening to the pitch. Claimed what we were doing was the perfect sweet spot, but his questions weren’t great, and he certainly wasn’t prepared. I won’t go into the detail but a lot of people were involved in this conversation and all confirmed that this investment was a no brainer. Matt took all our info, ghosted is for a while, resurfaced, said things were positive with his partners, took more info, ghosted. Came back with a no, with no reason. I find out way down the line that he had shared everything with a competitor. In the interim I did give Matt the benefit of the doubt and introduced him to another founder, and she had the same experience. Commerce ventures as a firm have an amazing reputation, unfortunately Matt is one shady customer.
Verified Investor Response:
Helps Founders:
10/10
Saves & Gives Founders Money:
Yes!
Needs to be Profitable?
Nope!
Is This For Real?
13/10
Founder Guarantee?
Nope!
Fees?
Unlimited cards. Zero fees.
Spend Control & Transparency?
13/10
Built to Save Founders Monay?
Yes!
Oops! Something went wrong while submitting the form.

0

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Very solid, high caliber and intensely cares about the success of his investments. If you want some money and for investors to walk away, he's not your guy; if you want someone with experience who will be a fantastic resource to bounce ideas off of and will help you think about the growth of your company, he's you guy!
Very solid, high caliber and intensely cares about the success of his investments. If you want some money and for investors to walk away, he's not your guy; if you want someone with experience who will be a fantastic resource to bounce ideas off of and will help you think about the growth of your company, he's you guy!
Very solid, high caliber and intensely cares about the success of his investments. If you want some money and for investors to walk away, he's not your guy; if you want someone with experience who will be a fantastic resource to bounce ideas off of and will help you think about the growth of your company, he's you guy!
Verified Investor Response:
Helps Founders:
10/10
Saves & Gives Founders Money:
Yes!
Needs to be Profitable?
Nope!
Is This For Real?
13/10
Founder Guarantee?
Nope!
Fees?
Unlimited cards. Zero fees.
Spend Control & Transparency?
13/10
Built to Save Founders Monay?
Yes!
Oops! Something went wrong while submitting the form.

2

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Before working with Ullas, as part of my dd, I called more than 5 VC firms and 10 founders (scaling their companies in b2b) to get their thoughts on Ullas. The responses shocked me. People only said great things about Ullas. One person said, "he is a great one," another said, "he is the 5% of VC's that change the trajectory of a company". After years of working with him as my investor, I can say, hands down, I agree. Ullas is direct, honest, fair, and loyal to his investments and the founders. As I went into my Series A, Ullas made introductions to every Tier 1 and Tier 2 good for us. He was thoughtful and is clearly respected amongst the VC community. He has always challenged me to think smarter, bigger, and not make mistakes chasing the wrong things. To those that don't like honest feedback or tough love, Ullas isn't your investor. If you can take that, you will thrive working with him. I have never been so grateful to work with an investor as I am with Ullas.
Before working with Ullas, as part of my dd, I called more than 5 VC firms and 10 founders (scaling their companies in b2b) to get their thoughts on Ullas. The responses shocked me. People only said great things about Ullas. One person said, "he is a great one," another said, "he is the 5% of VC's that change the trajectory of a company". After years of working with him as my investor, I can say, hands down, I agree. Ullas is direct, honest, fair, and loyal to his investments and the founders. As I went into my Series A, Ullas made introductions to every Tier 1 and Tier 2 good for us. He was thoughtful and is clearly respected amongst the VC community. He has always challenged me to think smarter, bigger, and not make mistakes chasing the wrong things. To those that don't like honest feedback or tough love, Ullas isn't your investor. If you can take that, you will thrive working with him. I have never been so grateful to work with an investor as I am with Ullas.
Before working with Ullas, as part of my dd, I called more than 5 VC firms and 10 founders (scaling their companies in b2b) to get their thoughts on Ullas. The responses shocked me. People only said great things about Ullas. One person said, "he is a great one," another said, "he is the 5% of VC's that change the trajectory of a company". After years of working with him as my investor, I can say, hands down, I agree. Ullas is direct, honest, fair, and loyal to his investments and the founders. As I went into my Series A, Ullas made introductions to every Tier 1 and Tier 2 good for us. He was thoughtful and is clearly respected amongst the VC community. He has always challenged me to think smarter, bigger, and not make mistakes chasing the wrong things. To those that don't like honest feedback or tough love, Ullas isn't your investor. If you can take that, you will thrive working with him. I have never been so grateful to work with an investor as I am with Ullas.
Verified Investor Response:
Helps Founders:
10/10
Saves & Gives Founders Money:
Yes!
Needs to be Profitable?
Nope!
Is This For Real?
13/10
Founder Guarantee?
Nope!
Fees?
Unlimited cards. Zero fees.
Spend Control & Transparency?
13/10
Built to Save Founders Monay?
Yes!
Oops! Something went wrong while submitting the form.

0

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